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A photo of the billboard launch. The artwork showcased is Martin Firrell's response to the Season 1 theme.
The Gallery, brainchild of arts producers Artichoke and creative director Martin Firrell. Season 1, 2022. Photo by Yves Salmon. Borough High Street.

The UK’s largest
ever outdoor art exhibition asks:

What does
‘Straight White Male’
mean in 2022? 

In the inaugural edition of The Gallery, 10 artists from across the world created works in response to the words ‘Straight White Male’. 

Seen on billboards and digital screens across the UK, the artworks depict each artist’s individual take on this topical prompt. 

The Gallery exists to generate meaningful debate through art about the critical topics and questions of our time. This is a new kind of cultural institution, without walls – bringing thought-provoking art to everyone, twice a year, every year.

The artworks are now live across our four nations in towns and cities large and small and reaching millions of people over a four-week period: from Bournemouth to Belfast and Margate to Manchester, including Cardiff, Edinburgh, Glasgow and London.

Visit The Gallery website 

A time-lapse of all 10 artworks on a billboard in Borough at the launch of The Gallery, Season 1. Video by Simon Chmiewliski from On Brand Films.


Shiro Masuyama

Identity T-shirts Project with The Lads, Belfast | View Bio

Anna Martynenko

Twins | View Bio

Anya Naumovic

Like I think of you | View Bio

Husk Bennett

Untitled (Lockdown Drawing) | View Bio

Nichola Irvine

Anything you can do, I can do bleeding | View Bio


I Don't Want To Be A Cowboy Anymore | View Bio

Nadina Ali

Hey Straight White Men, Pass The Power! | View Bio

Georgia Lauren

Does It? | View Bio

Nia De Indias

Dandi 7 | View Bio

Black and white portrait photo of artist Martin Firrell
Artist Profile

Martin Firrell

Martin Firrell is a British public artist whose works challenge unjust power systems of all kinds, including patriarchal power, the oppression of women and non-heterosexuals, and the heteronormative status quo. He uses language to engage directly with the public, provoking dialogue about more equitable social organisation. The artist’s reported aim is ‘to make the world more humane’.

His work has been summarised as ‘art as debate’.

Website Link

Nichola Irvine’s artwork, ‘Anything You Can Do, I Can Do Bleeding’ going up on display on Clifton Street in Belfast. Video by Sean Duncan of Redcap Productions.

Launched in partnership with the Out-of-Home advertising industry, including Clear Channel and JCDecaux, the project aims to make art truly accessible in an outdoor gallery that thrusts thought-provoking pieces into the heart of public conversations.

*The term Out-of-Home refers to any visual advertising media found outside of the home, including on-street billboards, digital screens, bus-shelters and train stations.


Visit The Gallery website